Businesses want to sell their products. They do not want their employees assessing customers' morality on the spot.
They also do not want customers or government assessing the morality of their employees engaged in legal activities that may offend some religions.
CEOs of major companies headquartered in Indiana - including Eli Lilly and Company, Cummins Inc, Roche Diagnostics and Dow AgroSciences - are urging Governor Mike Pence to adjust the Religious Freedom Restoration Act:
"A who's who of top Indiana business executives called on Gov Mike Pence and legislative leaders to reform the newly passed Religious Freedom Restoration Act so it can't be sued to 'justify discrimination based upon sexual orientation and gender identity,'" reports the Indianapolis Star.
The controversial bill in Indiana highlights the challenge for religions. Religious leaders each assume their form of practice is right and that the practice of others is wrong. Politicians and businesses cannot get involved in this battle.
If anything, the act's supporters may have instigated new protections against discrimination on sexual orientation.
11 am press conference with Gov Pence: He insists the law does not give license to discriminate and the law does not allow businesses to deny services. However, at one point Pence slipped and added "that are appropriate" after using the word "services."
He describes religious freedom as the nation's priority and suggests the law has a perception problem based on "smear" coverage, "mischaracterization" and "misunderstandings" and "reckless reporting." Pence seems to overlook that the First Amendment gives equal protection to freedom of the press.
Disturbing for women, he keeps referring to the Hobby Lobby case before the Supreme Court that allows an employer to refuse insurance coverage for services that may go against religious beliefs.
He promises a fix to a "perception problem" this week, and if it's not a good one, expect clogged courts.
Religious shaming invites a backlash.